Senior Event Marketing Executive

Exciting opportunity to work on a new event for the media publishing industry called The Publishing Show. We ran our second edition successfully at ExCeL London last month and now we are looking to expand our team to help deliver on our growth plans. If you are full of unique and creative ideas to disrupt the industry and create a community then we have the perfect role for you.

Salary: Competitive

Annual Leave: 30 Days

Role responsibilities:

Your core responsibility will be visitor marketing. Ensuring The Publishing Show reaches and exceeds its delegate targets year on year. We encourage creativity for you to reach this goal.

• Building relationships with key media partners to help promote the show and integrate with the community
• Work with event sponsors to deliver digital marketing packages and on-site customer service
• To develop key relationships, especially with key partners, customers and stakeholders to maximise revenues
• Conduct insight specifically to maintain and grow our understanding of our key audience personas
• To create and execute marketing campaigns for The Publishing Show
• Take a lead in testing all campaigns to ensure effectiveness, adapting and moving budget where necessary
• Control costs against budget, raising orders, maintaining invoice records and marketing budget trackers in line with business requirements for the event marketing
• To ensure key messages aligned to the business plan and are delivered across all potential media
• Detailed understanding of the industry, event goals and key customer groups
• To support sales via partnerships and sponsorship deals
• Development of prospect databases
• To write and control copy-writing and Print Production of marketing materials
• To take responsibility for bringing marketing tasks and activity required per event on time as set by Manager
• To liaise with operations and ensure smooth execution on-site
• To devise reports of activity weekly and monthly and report effectiveness of campaigns to line manager regularly
• To ensure social media activity such as Email and Web Marketing inc Twitter, FaceBook and Linkedin etc are executed for the maximum exposure for the business as directed by Manager
• Utilise new technology to ensure we increase team efficiencies and reach new markets
• Analyse all activity on an ongoing basis to change and adapt the channels used
• To ensure high levels of care and customer satisfaction regarding the sector
• To ensure all targets and deadlines are met and exceeded
• Continue to grow databases
• Secure new media partners
• To undertake any other duties as reasonably requested

The ideal candidate will have:

You will probably have at least 2-5 years marketing experience at exec level or above. We particularly want to see evidence of contributing to the development of marketing plans. Experience of marketing events is an advantage, but the reason we are so different is because we actively employ people from all walks of life and backgrounds who accelerate our company’s growth by looking at things differently. So if you have marketing experience in general, or transferable skills from experience in the fields in which we run our events, then we want to meet you.

Essential skills:

Great writing and verbal communication skills. You should be confident in writing technical copy

- Ability to produce creative and well thought out marketing plans

- Ability to manage multiple projects and deliver on time

- Good IT skills. You will be using content management systems, databases and email software

- Commercial acumen to develop sales-led marketing initiatives

- Ambition to develop your marketing career

- Have something to teach us about social media

- Get on well with people from all walks of life (and the ability to network and make new friends quickly!)

- A calmness under pressure

- Good attention to detail. In the events world little things matter

- Flexibility to accommodate extended working hours as needed around key show times

- Not essential, but a fabulous sense of humour will see you fit right in

Job Types: Full-time, Permanent

Salary: £30,000.00-£40,000.00 per year