2 x Event Marketing Executive

Exciting opportunity to work on one of our highly successful events; The Event Production Show and International Confex.

If you are looking for the next step in your event marketing career and are full of unique and creative ideas to disrupt the industry then we have the perfect role for you!

Salary: Dependant on experience

Annual Leave: 30 Days

Role responsibilities:

Your core responsibility will be visitor marketing. Ensuring The Event Production Show / International Confex reaches and exceeds its delegate targets year on year. We encourage creativity for you to reach this goal.

• Building relationships with key media partners to help promote the show and integrate with the community
• Work with event sponsors to deliver digital marketing packages and on-site customer service
• To develop key relationships, especially with key partners, customers and stakeholders to maximise revenues
• Conduct insight specifically to maintain and grow our understanding of our key audience personas
• To create and execute marketing campaigns for The Publishing Show
• Take a lead in testing all campaigns to ensure effectiveness, adapting and moving budget where necessary
• Control costs against budget, raising orders, maintaining invoice records and marketing budget trackers in line with business requirements for the event marketing
• To ensure key messages aligned to the business plan and are delivered across all potential media
• Detailed understanding of the industry, event goals and key customer groups
• To support sales via partnerships and sponsorship deals
• Development of prospect databases
• To write and control copy-writing and Print Production of marketing materials
• To take responsibility for bringing marketing tasks and activity required per event on time as set by Manager
• To liaise with operations and ensure smooth execution on-site
• To devise reports of activity weekly and monthly and report effectiveness of campaigns to line manager regularly
• To ensure social media activity such as Email and Web Marketing inc Twitter, FaceBook and Linkedin etc are executed for the maximum exposure for the business as directed by Manager
• Utilise new technology to ensure we increase team efficiencies and reach new markets
• Analyse all activity on an ongoing basis to change and adapt the channels used
• To ensure high levels of care and customer satisfaction regarding the sector
• To ensure all targets and deadlines are met and exceeded
• Continue to grow databases
• Secure new media partners
• To undertake any other duties as reasonably requested

The ideal candidate will have:

You will have at least 1-3 years event marketing experience at exec level or above. We particularly want to see evidence of contributing to the development of event marketing plans. Experience of working on tradeshows/conferences in particular will be advantageous.

Essential skills:

• Great writing and verbal communication skills. You should be confident in writing technical copy
• Ability to produce creative and well thought out marketing plans
• Ability to manage multiple projects and deliver on time
• Good IT skills. You will be using content management systems, databases and email software
• Commercial acumen to develop sales-led marketing initiatives
• Ambition to develop your marketing career
• Have something to teach us about social media
• Get on well with people from all walks of life (and the ability to network and make new friends quickly!)
• A calmness under pressure
• Excellent attention to detail. In the events world little things matter
• Flexibility to accommodate extended working hours as needed around key show times
• Not essential, but a fabulous sense of humour will see you fit right in!

Job Types: Full-time, Permanent

Salary: £20,000.00-£30,000.00 per year