Last updated: December 2021
In this Notice, references to “we”, “us” and “our” refer to Mash Media Group Limited. Personal data, as defined by the GDPR, means any information which relates to a living individual who can be identified, either directly or indirectly, from this information. For example, your name, email address, postal address, telephone number and other personal details.
Using links to external sites
Please remember that when you use a link to go from our website to another website, our Privacy Notice no longer applies. Your browsing and interaction on any other website or your dealings with any other third-party service provider, is subject to that website’s or third-party service provider’s own rules and notices/policies. We do not monitor, control, or endorse the information collection or privacy practices of any third parties. This Notice applies solely to Information collected by us through our website or services and does not apply to these third-party websites and third-party service providers.
• How do we collect your data?
• What we collect
• How will we use your data?
• How do we store your data?
• What are your data protection rights?
• What are cookies?
• What types of cookies do we use?
• How to manage your cookies
• Privacy policies of other websites
• How to contact us
• How to contact the appropriate authorities
How do we collect your data
We collect your information when you:
• Contact us;
• Visit our websites and/or other applications;
• Register to attend an event;
• Apply for a stand;
• Attend an event;
• Download content from our website;
• Register for a newsletter;
• Subscribe to a publication;
• Subscribe or register to any other Mash Media service
We may also collect your information from publicly available sources and selected third parties such as, but not limited to, analytical, technical and sales data intelligence service providers, in accordance with this policy. Any data collected will be processed as per the Information Commissioner’s Office (ICO) guidance.
What we collect:
• Contact details, such as your name, email address, postal address, social media handle and phone number;
• Your job title and organisation;
• Account login credentials;
• Other account or Event registration and profile information, such as but not limited to, educational, employment and professional background, dietary and accessibility requirements;
• Payment information;
• Comments, feedback and other information you provide to us including when you engage with our customer support team;
• Interests and communication preferences;
• Information about how you and your device(s) interact with our service(s), including technical identifiers, usage data, and location analytics.
Types of Use:
|Type of Use||Legal Basis|
|1||Perform the services requested by you;||(a) To perform a contract with you;|
|2||Manage your access to and use of the services;||(a) To perform a contract with you;|
|(b) For our legitimate interest in monitoring your use of and improving the services;|
|(c) To comply with our legal obligations;|
|3||Deliver customer care, technical support and security;||(a) To perform a contract with you;|
|(b) To comply with our legal obligations;|
|(c) For our legitimate interest in improving, customising and enhancing our services;|
|4||Provide you with updates, operational announcements and other news in relation to the Services;||(a) To perform a contract with you;|
|(b) For our legitimate interest in developing our relationship with you and improving enhanced services to you;|
|5||Deliver targeted advertisements, promotional communications, notices and other information related to services provided by us, our affiliates and third parties, such as exhibitors, sponsors and media partners (Please see the Legitimate Interests section for further detail);||(a) For our and certain third parties’ legitimate interests in providing additional or new services to you;|
|6||Call monitoring for training and quality monitoring purposes, including the recording of of sales and/ or marketing calls made to you.||(a) To perform a contract with you;|
|(b) For our legitimate interest in monitoring and improving our relationship with you;|
|7||Invite you to take part in user testing and surveys, competitions and promotions;||(a) For our legitimate interest in in improving, customising and enhancing our Services;|
|(b) For our legitimate interest in developing our relationship with you and providing enhanced services to you;|
|8||Identify usage trends and develop data analysis, including for research, audit, reporting and other business purposes;||(a) For our legitimate interest in in improving, customising and enhancing our Services;|
|9||Disclose data to selected third parties in accordance with this policy;||(a) To perform a contract with you;|
|(b) For our legitimate interest in offering or delivering ancillary or complimentary services to you;|
|(c) To comply with our legal obligations;|
|(d) In certain circumstances, where you have provided consent during, but not limited to (i) during registration, (ii) during a form submission, (iii) While attending one of our events, in particular when attending theatres, stands and/or sponsored areas;|
|10||Send you notices and requests in relation to the Services, for example to collect payment.||(a) To perform a contract with you;|
|(b) For our legitimate interest in resolving disputes and enforcing our agreements.|
If you have previously attended one of our exhibition/ conferences or other events, subscribed to one of our publications/services or we have assessed your interests based on your profession or industry, then, in the absence of consent, the legal basis on which we have processed your data and communicated with you is legitimate interest. We have a legitimate interest in communicating with you in order to give you information regarding upcoming events or our other services that we believe is of interest to you. It is necessary for us to market our services in this way as there is no cost-effective alternative. In balancing our interests against yours, we take into consideration the facts that the amount of your personal data we process is minimal, that it is not sensitive data, that there is a minimal privacy impact and that you can easily opt out or unsubscribe at any time.
How do we process and store your data?
We securely store your data on our own internal servers.
We will keep your personal contact details and all transactional details associated with any interaction with Mash Media until such time as you ask us to remove our details from our system.
As a GDPR compliant company, we also carry out the necessary checks as per the ICO’s guidance to process personal information based on legitimate interest. From time to time, you may receive communication from other Mash Media brands that we deem to represent legitimate interest. You will have the option to opt-out of any communication that you receive from us.
If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop us from contacting you for marketing purposes or sharing your data with our partner companies so that they may offer you their products and services.
If you no longer wish to be contacted for marketing purposes, please contact the data controller by the email listed below.
We use a variety of third party service providers to enable us to operate our business. They process your Information on our behalf where necessary in relation to:
(a) The facilitation of services you have requested from us;
(b) Data storage and hosting;
(c) IT Security;
(d) Workplace productivity and e-mail;
(e) Customer relationship management;
(f) Marketing automation, solutions and analytics;
(g) Communications services;
(h) Project management and Event planning systems;
(i) Event sponsorship for purpose of improving delegate experience;
(j) Event experience services, including analytics;
(k) Website and application development and hosting;
(l) Accounts receivable, accounts payable and credit control; and
(m) Professional advice (e.g supplied by accountants, tax specialists, financial advisors, lawyers and other specialists).
Other Third Parties
We may share your Information with:
(a) Our group: our group companies to better develop, modify, enhance or improve our services and/or communications for the benefits of our customers.
(b) Purchasers or sellers of a business or asset: in the context of a sale, merger or acquisition, to facilitate such a transaction and/or enable your interaction with the Event despite any change in ownership.
(c) Business partners: we work with businesses to provide goods and services that are complimentary to our own. We only share information with them where (i) you have requested services from us that they provide or (ii) you explicitly consent.
(e) Event attendees, exhibitors, partners and/or other participants where you have specifically requested a networking service from us in relation to an Event including the sharing your Information with these third parties.
(f) Event sponsors when you register for, or attend a session or other part of our Event(s) that is sponsored by them.
(g) Event exhibitors when you visit that exhibitor’s stand and permit your visitor badge to be scanned at their stand.
What are your data protection rights?
We would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact the data controller by the email listed below.
What are cookies?
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology
For further information, visit https://www.allaboutcookies.org/
• Keeping you signed in
• Understanding how you use our website
• Limiting the number of advertisements you see
• Managing adverts from Google and other third-party advert providers
What types of cookies do we use?
There are a number of different types of cookies, however, our website uses:
• Functionality – We use these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
• Advertising – We use these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
How to manage cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Privacy policies of other websites
Your browsing and interaction on any other website or your dealings with any other third-party service provider, is subject to that website’s or third-party service provider’s own rules and notices/policies. We do not monitor, control, or endorse the information collection or privacy practices of any third parties. This Notice applies solely to Information collected by us through our website or services and does not apply to these third-party websites and third-party service providers.
How to contact us
Email our data controller at
Call: +44 (0) 20 8481 1122
Or write to us at:
2nd Floor Apple Market House
17 Union Street
Kingston Upon Thames
How to contact the appropriate authority
Should you wish to report a complaint or if you feel that we have not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office on 0303 123 1113 or visit https://ico.org.uk/make-a-complaint/ for more information.