When The Who’s Who of Exhibitions was launched in 1995, there were just over 1,300 exhibitions taking place in the UK. Today there are over 1,900; trading an estimated £100m of goods and services every year, as part of an £11.4bn industry sector.
The exhibition industry is bigger than both agriculture and manufacturing in the UK. It is also part of wider events industry that is currently worth £42.5bn and encompasses every kind of event from exhibitions, congresses and conferences, to brand activations, product launches, outdoor events and festivals.
Mash Media has been actively involved in this wider industry for the last 30 years, growing from one book of who’s who’s to a magazine portfolio that includes market leaders EN, Access All Areas, Conference News, Conference & Meetings World and Exhibition World.
These magazines create a forum for event professionals to find information, intelligence, education, opinion and people. This content is created to inspire event professionals to make better business decisions and grow the quality of the industry they represent.
Today, the events industry exists in a digital and social world. One dominated by online, high speed global communication, Augmented Reality, Virtual Reality and ‘out of the room’ experiences.
Despite this, it remains more powerful than ever before. As we enter the ‘experience economy’ our industry is perfectly placed to understand and explain the value of experience to the world.
We understand that by creating the right environment, goods and services can be sold, brands can be activated, audiences can be found, relationships can be made, engagement and conversation can happen; inspiration can flow. We understand that social conversations, be they real or digital, need the stimulus of ‘an event’ with content produced by a creative eventprof.
Our magazine brands grew into online platforms and we continue to share news delivered digitally on every device available to event professionals. But we also underline that people have a natural, human need to meet face to face, and none more so than those in the events industry.
That is why Mash Media has bought together International Confex, the Event Production Show and Office* to create the biggest global gathering of event professionals in one place. Our portfolio now reaches every sector of the events industry, every day, and now in print, digital, and face to face mediums.
The event industry is one that has sustained, then grown, and now looks to a positive future as an integral part of every sales, marketing, brand, HR and business strategy.
Regardless of which way the industry turns, Mash Media will be supporting it, telling its story and acting as a positive force for its growth.